The Fun Theory – Inspiring Change Through Fun

The Fun Theory is all about…

…the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Why is this a branded Utility? It’s an initiative of Volkswagen.

The homepage displays a few example projects, but the real goal of the project is for people to upload their own ideas, and win 2500 Euros. My only question – will they actually be implemented? If not, I still appreciate the effort, but it feels a bit hallow without knowing these ideas will be implemented.

Check out a few of their example projects:

Bottle Bank Arcade Machine

Piano Stairs

A few submitted ideas

Connect Four Beer Crate – read more

Connect Four Beer

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The Cycle Bus – read more

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