The Educated are Harder to Advertise To
The more college educated a state is, the harder it becomes to advertise to, according to online ad network Chitika’s latest study. The Massachusetts-based company compared the ad click rates of individual states to those states’ rates of college education (from the US Census Bureau’s data), and found a strong inverse relationship.
The two states with the lowest ad click rate, Massachusetts and Washington, showed a much higher rate of college education than the national average. West Virginia, which boasted the highest click rate, also had the lowest percentage of college graduates over the age of 25 in its population. In between, the relationship between low click rate and high college education rate stayed relatively strong.
Via @saad_ahm
