via slideshare.net
Interesting insights regarding the creative brief…Seems like there have been more and more discussions lately as to the purpose and format of the creative brief.
If nothing else, the chatter around briefs proves one thing: everyone has a different idea of a great brief, but there is a majority agreement that the old way isn’t working (which also seems to have significant variance in it’s style).
Enjoy!
Thanks to @rmoede for the link.