I help products, brands and companies figure out what they want to be when they grow up, then I help them build it. I've done just that for the likes of Reebok, PUMA, IMG, Advil, H&R Block, Viacom, and International Justice Mission.
In short, I am a creative problem solver.
I really love music. And I really, really love being a dad.
If I were in an elevator and you asked me what I do, I might say (and hopefully not get punched)…
I am a creative problem solver. I know how to build digital products, and I know how to build brands. There is a false dichotomy between digital strategy and brand building, and I have successfully bridged that gap for two startups as well as global businesses such as Reebok, PUMA, IMG, Advil, H&R Block, Viacom, International Justice Mission and Compassion International.
I bring out the best in my teams by leading with honesty, empathy, and humor – and in 2010 I was voted by my global peers as an “Awesome Advertising Strategist.”
Prior to working in advertising I worked in international development, a field that irreversibly shaped my thinking. I’m convinced that the advertising industry can have a positive impact on society, and I’m interested in using it to love my neighbors – both near and far (I guess you could call that my M.O.).