via mashable.com
This is one of the more fun and interactive approaches to AR I’ve seen in awhile. Thanks to Neil for the article!
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John Mayer’s Augmented Reality Video Puts Fans in Picture | Underwire
“Here’s how it works: When you hold a printout of a specially designed augmented reality “marker” in front of your computer’s webcam, it triggers the start of Mayer’s 3-D music video. The webcam will then transmit images of your face into the onscreen tableau so you appear as an extra, perched behind Mayer as he sings about heartbreak and betrayal.”