Cool idea from R/GA. Simple, fun and relevant.
All posts in Social Media
Secrets of Social Media Revealed 50 Years Ago – Harvard Business Review
Almost 50 years ago Ernest Dichter, the father of motivation research, did a large study of word of mouth persuasion that revealed secrets of how to use social media to build brands and businesses. The study was reported in a 1966 article in HBR.
A major Dichter finding, very relevant today, was the identification of four motivations for a person to communicate about brands. The first (about 33% of the cases) is because of product-involvement. The experience is so novel and pleasurable that it must be shared. The second (about 24%) is self-involvement. Sharing knowledge or opinions is a way to gain attention, show connoisseurship, feel like a pioneer, have inside information, seek confirmation of a person’s own judgment, or assert superiority. The third (around 20%) is other-involvement. The speaker wants to reach out and help to express neighborliness, caring, and friendship. The fourth (around 20%) is message-involvement. The message is so humorous or informative that it deserves sharing.
via blogs.hbr.org
Can I be your friend?
via youtube.com
What would Facebook and Twitter look like in real life?
Social Web Blog: Introducing the +1 Button
Google’s version of the Facebook Like button. However, this might be even more useful than the Like button as it will provide social recommendations when you’re looking for something vs. when your friend is looking at something. However, Facebook Liking does carry with it the lovely feature of serendipitous discovery.
I guess that’s the main difference, would you rather have social recommendations when you’re already looking for something? Or would you rather stumble on them when your friends choose to share them?
TNS Digital Life | Super Useful Internet Statistics & Social Media Usage
Beautiful, and so useful. One of the few stat engines I actually enjoyed and will use again. Check it out: discoverdigitallife.com