Designs are nice. Looks like they’re aiming at their sweetspot, music. I wonder if this comeback will go any better than the last.
“These new ads are the first indication that being publicly traded will reset the balance between users and marketers in a marketer’s favor,” said Chris Wexler, director-strategy at Campbell Mithun. “Don’t expect MySpace 2.0 anytime soon. But you will see marketing messages continue to invade what has been a largely ad-free place.”
Cultural hegemony is the philosophic and sociological theory, by the Marxist philosopher Antonio Gramsci, that a culturally diverse society can be dominated (ruled) by one social class, by manipulating the societal culture (beliefs, explanations, perceptions, values) so that its ruling-class worldview is imposed as the societal norm, which then is perceived as a universally valid ideology and status quo beneficial to all of society, whilst benefiting only the ruling class.
I help products, brands and companies figure out what they want to be when they grow up, then I help them build it. I've done just that for the likes of Reebok, PUMA, IMG, Advil, H&R Block, Viacom, and International Justice Mission.
In short, I am a creative problem solver.
I really love music. And I really, really love being a dad.
If I were in an elevator and you asked me what I do, I might say (and hopefully not get punched)…
I am a creative problem solver. I know how to build digital products, and I know how to build brands. There is a false dichotomy between digital strategy and brand building, and I have successfully bridged that gap for two startups as well as global businesses such as Reebok, PUMA, IMG, Advil, H&R Block, Viacom, International Justice Mission and Compassion International.
I bring out the best in my teams by leading with honesty, empathy, and humor – and in 2010 I was voted by my global peers as an “Awesome Advertising Strategist.”
Prior to working in advertising I worked in international development, a field that irreversibly shaped my thinking. I’m convinced that the advertising industry can have a positive impact on society, and I’m interested in using it to love my neighbors – both near and far (I guess you could call that my M.O.).
Say hello: josh[atjoshchambers[dot]