Google Buzz – AKA Fatter (Facebook + Twitter)?
via youtube.com
Anyone else think the narrator sounds a bit like Gary from Team America World Police?
Archived entries for Social Media
Foursquare Mulls Revenue Model for Brands
“From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” said Bonin Bough, PepsiCo’s global director of digital and social media. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.”
That’s exciting, also, for Foursquare, which in this deal and others is starting to build the foundation of a revenue model on location-based marketing services. Foursquare is planning paid services for three tiers of businesses: small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi.
via adage.com
Key sentence in this article: “…starting to build the foundation of a revenue model on location-based marketing services.”
Pew Survey: Teens Love Facebook, Hate Blogging, Are Always Online, and Don’t Use Twitter | And How | Fast Company
Everybody goes online, everybody has a cell phone, and kids hate blogging and Twitter, according to a new survey from the Pew Research Center’s Internet & American Life Project.
via fastcompany.com
#131 Conan O’Brien « Stuff White People Like
The recent news that Conan O’Brien will be replaced by Jay Leno has caused white people to erupt with rage and hostility. You might even expect them to lash out and do something about it like take to the streets or write a letter to NBC to voice their dissatisfaction with the network. But no, white people will solve this problem the way that they solved the election crisis in Iran – through Facebook and Twitter status updates. In 2009, millions of white people took 35 seconds to turn their twitter profiles green, and consequently sent a very powerful message to the leaders of Iran. Their message was that they wanted their friends to know that they would stop at nothing to ensure freedom and democracy for the Iranian people. Thanks in large part to that effort Iran is now completely democratic. With that issue settled, white people are launching a similar campaign for Conan that is sure to have similar results.
Pretty much nailed “Twitter” right on the head.
Simply Aggregating Tweets is Not Marketing
I’m seeing a growing number of sites that pull in tweets about a particular topic, and that’s…about…it…
The sites have a nice skin, they’re moderately entertaining for about 10 seconds, and then…boorrrrring. Why would I as the user ever come back to that site? Cool, you’re aggregating tweets about hardwood flooring, nice. I’ll be sure to make that my homepage. If aggregating tweets is accompanied by a larger concept, I think it can be rad.
Take for example Twistori or We Feel Fine. Both aggregate tweets; however both do it in a visually compelling way, and both sites make me stop and think. They’re worth going back to, they’re worth telling friends about. They inspire me. I still remember their name a year+ later.
Those sites aggregate tweets within a larger concept…a bigger idea, and that’s what makes them work. Of course, these aren’t brand websites, and that’s where I see these experiments popping up, so perhaps that’s an unfair comparison. And I realize some sites make it work, after all, you could argue skittles.com is doing well if you’re simply measuring buzz.
All I’m saying is that merely pulling in keywords from search.twitter.com without something that inspires or provokes thought seems like marketing driven by tools, rather than tools driven by marketing.
