I am a creative problem solver.
Interesting insights regarding the creative brief…Seems like there have been more and more discussions lately as to the purpose and format of the creative brief.
If nothing else, the chatter around briefs proves one thing: everyone has a different idea of a great brief, but there is a majority agreement that the old way isn’t working (which also seems to have significant variance in it’s style).
Enjoy!
Thanks to @rmoede for the link.
I’m excited to say that, as of June 7th, I’ll be joining the very talented Tribal DDB New York Office as Associate Director of Engagement Planning.
As with most moves, it’s bittersweet. My time with Viget Labs has been a great experience, and while I am sad to leave the community we’ve built in DC; I’m stoked for what lies ahead.
And what better place to raise a little tyke than New York City?
A bit late to the game on this one, but interesting nonetheless. Thanks to Ryan Moede.
Not sure I agree with a number of the statements in this episode (particularly the last clip), but it’s thought provoking nevertheless. Episode one can be viewed here.
