I wrote a post awhile ago entitled “Gaming is Growing – The Psychology of Gaming” (shameless plug, sorry) which suggested real life and gaming are merging. Suddenly this app appears – the literal embodiment of real life + gaming. Can’t wait to see how this plays out.

“From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” said Bonin Bough, PepsiCo’s global director of digital and social media. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.”

That’s exciting, also, for Foursquare, which in this deal and others is starting to build the foundation of a revenue model on location-based marketing services. Foursquare is planning paid services for three tiers of businesses: small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi.

Key sentence in this article: “…starting to build the foundation of a revenue model on location-based marketing services.”