I am a creative problem solver.
I wrote a post awhile ago entitled “Gaming is Growing – The Psychology of Gaming” (shameless plug, sorry) which suggested real life and gaming are merging. Suddenly this app appears – the literal embodiment of real life + gaming. Can’t wait to see how this plays out.
“From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” said Bonin Bough, PepsiCo’s global director of digital and social media. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.”
That’s exciting, also, for Foursquare, which in this deal and others is starting to build the foundation of a revenue model on location-based marketing services. Foursquare is planning paid services for three tiers of businesses: small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi.
Key sentence in this article: “…starting to build the foundation of a revenue model on location-based marketing services.”
Ok, there are a ton of details out there for you to check out – and more by the hour. But, the specs below from Redmond Pie is also accompanied but a good little writeup. Lots of noise out there right now, not much signal. The phone is coming…that much is true:
Image credits: @coreyobrien
(via Redmond Pie)
Operating System:Android 2.1
Device Name: Google Phone
Manufacturer Branding: Google
Manufacturer: HTC
Carrier Unlock: Yes
Network: GSM
Chipset: Snapdragon Processor
Launch Date: January/February 2010
Display: High-resolution Capacitive multitouch OLED screen
Keyboard: Onscreen keyboard only.
Hardware Buttons: HTC Hero like Scrolly ball
Size: Thinner than the iPhone 3GS
Other: 2 mics, one in the front for talking and one at the back to reduce background noise.
