Josh Chambers » Branded Utility

Nokia x Burton: Push Snowboarding

Josh — Tue, 22 Feb 2011 04:22:30 +0000

Bit late on this, but since I love Snowboarding, and I love technology, and I love branded utility…I love this. Sort of like EpicMix.com without the limitations of ski resorts it seems.

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Epic Mix – Amazing Snowboard/Ski App

Josh — Tue, 31 Aug 2010 16:01:27 +0000

Such a rad example of combining digital with real life. Cool write up here:

Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing (Fast Company)

Also, check out their site:

EpixMix.com

Thanks to @rmoede

A Useful Guide to the Brand Utility

Josh — Thu, 27 May 2010 20:20:51 +0000

via slideshare.net

I’m excited to see more people talking, and writing, about branded utility in advertising. I was at the Creative unConference in NYC this month, and this was a significant topic of discussion.

Check out my branded utility presentation as well if you’re interested.

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The Fun Theory – Inspiring Change Through Fun

Josh — Fri, 13 Nov 2009 02:27:28 +0000

The Fun Theory is all about…

…the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

Why is this a branded Utility? It’s an initiative of Volkswagen.

The homepage displays a few example projects, but the real goal of the project is for people to upload their own ideas, and win 2500 Euros. My only question – will they actually be implemented? If not, I still appreciate the effort, but it feels a bit hallow without knowing these ideas will be implemented.

Check out a few of their example projects:

Bottle Bank Arcade Machine

Piano Stairs

A few submitted ideas

Connect Four Beer Crate – read more

Click to Enlarge

The Cycle Bus – read more

Click to Enlarge

Pattie Maes and Pranav Mistry demo SixthSense

Josh — Thu, 12 Nov 2009 03:23:30 +0000

via ted.com

Talk about Branded Utility meets Augmented Reality! This is, perhaps, the most amazing video I have seen in quite awhile.

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Mental Workout | Virgin Atlantic’s Flying Without Fear | iPhone/iPod touch app

Josh — Wed, 04 Nov 2009 13:58:34 +0000

The fear of flying can range from anxiety at take-off to a complete inability to board an aircraft. This app is based on the industry leading course that has already helped thousands overcome their fear of flying.

via mentalworkout.com

Really cool branded utility

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Kia Soul “Go Hamster Go!”

Josh — Tue, 03 Nov 2009 21:32:04 +0000

Total Immersion debuts first facial recognition AR Facebook application: “Go Hamster Go!”

via youtube.com

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