Epic Mix – Amazing Snowboard/Ski App
Such a rad example of combining digital with real life. Cool write up here:
Resort Combines Facebook Places, Gowalla, Nike+ for Social Media Skiing (Fast Company)
Also, check out their site:
Thanks to @rmoede
Archived entries for Branded Utility
A Useful Guide to the Brand Utility
via slideshare.net
I’m excited to see more people talking, and writing, about branded utility in advertising. I was at the Creative unConference in NYC this month, and this was a significant topic of discussion.
Check out my branded utility presentation as well if you’re interested.
The Fun Theory – Inspiring Change Through Fun
The Fun Theory is all about…
…the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
Why is this a branded Utility? It’s an initiative of Volkswagen.
The homepage displays a few example projects, but the real goal of the project is for people to upload their own ideas, and win 2500 Euros. My only question – will they actually be implemented? If not, I still appreciate the effort, but it feels a bit hallow without knowing these ideas will be implemented.
Check out a few of their example projects:
Bottle Bank Arcade Machine
Piano Stairs
A few submitted ideas
Connect Four Beer Crate – read more
Click to Enlarge
The Cycle Bus – read more
Click to Enlarge
Pattie Maes and Pranav Mistry demo SixthSense
via ted.com
Talk about Branded Utility meets Augmented Reality! This is, perhaps, the most amazing video I have seen in quite awhile.
Mental Workout | Virgin Atlantic’s Flying Without Fear | iPhone/iPod touch app
The fear of flying can range from anxiety at take-off to a complete inability to board an aircraft. This app is based on the industry leading course that has already helped thousands overcome their fear of flying.
Really cool branded utility
