Josh Chambers

I’m excited to see more people talking, and writing, about branded utility in advertising. I was at the Creative unConference in NYC this month, and this was a significant topic of discussion.

Check out my branded utility presentation as well if you’re interested.

A collaboration between TWF, Google, and SI for the Google I/O 2010 Keynote Presentation.

Narrated by SI Editor, Terry McDonell

Developed in HTML5 using:
CSS Animation
Embedded Fonts
Drag & Drop
HTML5 Video
Geolocation
Web Workers
App Cache
Web DB
Feeds
Google Maps API
Google Buzz API
Rails
Lazy Loading Pages

Pay close attention at about the 2:50 mark.

Coca-Cola is about to light the rocket beneath a project that may, with luck, slightly reinvent the brand for the 21st Century: It’s ready to take its amazing Freestyle drinks makers mainstream, with 104 user-controlled flavors.

How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan. Definitely worth the buy for anyone in the advertising industry, if you’re starting a business, or if you’d like to improve your business.