Josh Chambers

Via lebowitz.net – this is incredible. The content is highly engaging, and I can’t believe how robust it is.

By far the most creative thing I’ve seen on YouTube since the Wario YouTube destruction.

The more college educated a state is, the harder it becomes to advertise to, according to online ad network Chitika’s latest study.  The Massachusetts-based company compared the ad click rates of individual states to those states’ rates of college education (from the US Census Bureau’s data), and found a strong inverse relationship.

The two states with the lowest ad click rate, Massachusetts and Washington, showed a much higher rate of college education than the national average.  West Virginia, which boasted the highest click rate, also had the lowest percentage of college graduates over the age of 25 in its population.  In between, the relationship between low click rate and high college education rate stayed relatively strong.

Via @saad_ahm

Love this ad. Creative and inspiring – it does so much without saying a word (not including the narrator, who I think sort of gets in the way).

“From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” said Bonin Bough, PepsiCo’s global director of digital and social media. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.”

That’s exciting, also, for Foursquare, which in this deal and others is starting to build the foundation of a revenue model on location-based marketing services. Foursquare is planning paid services for three tiers of businesses: small, privately owned stores and restaurants; brands with retail chains, such as Tasti D-Lite; and huge multinational marketers such as Pepsi.

Key sentence in this article: “…starting to build the foundation of a revenue model on location-based marketing services.”