Branded Utility – The Future of Marketing
Above is my latest slide deck entitled “Branded Utility – The (already happening) future of marketing.” I first gave it at my work’s weekly “Lab Share” and I thought I’d post it here as well.
What’s a “Lab Share” you ask? Each week at my company, Viget Labs, someone has an opportunity to present on just about anything (including hockey fighting), but mostly it’s on industry trends. I gave this presentation in an effort to shape my department, and my company – both of whom I love. I omitted a few company specific slides (how this applies type stuff) and there’s obviously a bit lost without the audio, but it should make sense.
The concept of “Branded Utility” certainly isn’t new, but I would say it’s new-er and I would also say that by no means has it been widely accepted, or widely disseminated. It prompted some great discussion internally, hopefully it does the same for you.
Let me know what you think!
